Two and a half years have passed since the release of the movie, whereas Kiara Advani is back after the success of the film. A family entertainer revolving around the lives of two couples features the duo along with others. The movie was cleared by the CBFC without any cuts and was granted a U/A certificate with an approved time of 2 hours and 28 minutes.
The makers were able to get good showcasing in the multiplexes. The advance booking began as early as Saturday, as all the release terms were in place, but there was a dip in the pace on Monday and Tuesday. With a day left for release, the movie is expected to close with total advance sales in the range of 57,000 to 63,000 at national chains. This would be a good result, setting the stage for the walk in audience on Friday, especially in times when most of the films are not taking an initial.
The bookings in the three chains stood at around 37,0000 as of Thursday afternoon. The team has gone ahead with popular pricing slabs in most of the multiplexes, but the dynamic basis demands in the high end multiplexes. The advance is better than Samrat Prithviraj because it is in the same range as Gangubai. In the past we’ve seen that the advance trend doesn’t reflect in the one day business. While 83′ has sold over one hundred thousand tickets in the national chain, there was barely a walk in audience for the film, which led to a start in the range of eleven crores. Samrart Prithviraj had sold a lot. 42,000 tickets at the national chains, but the start was better than the advance as the walk in audience was high
It’s always on the day of the film’s release that the audience will decide where the film heads. If the audience reacts the same way as the industry buzz, the film will be a winner. The target audience of the film, especially the urban families and urban youth, will appreciate the content of the film. The best business for the film will come from the top 8 cities, with Delhi and Mumbai leading the way.
A double digit opening will put the film in a good position to grow over the weekend if the critical appreciation matches with the audience talk. About 8000 shows a day are seen in India, as far as screen count is concerned, with a wide release on around 3000 screens. The screen and show count is subject to change as the hour progresses. Pinkvilla will have detailed box office reporting on jug Jugg Jeeyo.
The movie is packed with Laughter, Emotion, and Drama.
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